The founder

I built Lunaume because nothing else was good enough

Ex-finance and technology executive. A daughter, a wife and a mum. Based in the Netherlands and very much the woman I am building this for.

I operate at the same cognitive load as the woman Lunaume is designed for. I know what it costs. I know what it takes. And I know that nothing currently in the European market was built with you and me in mind.

Lunaume is what I wished existed. Rituals built around the real shifts of this decade in cognition, energy, hormonal balance and recovery. Made in Europe, backed by science, and held to a standard I would want for myself.

I built Lunaume because I believe a woman's wellbeing deserves a higher standard. I live the same full, layered life you do. I know what it costs to hold it all together. This is what I wished existed. So I built it.

Our Philosophy

We believe confidence can be quiet and wellbeing can be intelligent. 

Lunaume was built for women who carry a full life, the decisions, the responsibilities, the pace. Women who refuse to accept that clarity, energy or rest should be the cost of holding it together. We don't lecture her. We don't make her feel behind. We remind her that what she needs is already within reach.

Begin Your Ritual
daily wellbeing ritual . A smiling woman with dark wavy hair wearing a white long-sleeve blouse, posing outdoors in a grassy garden setting.
The Science-Led Way

Designed to support real life

Most wellbeing brands ask for more of your time, your attention, your willingness to experiment. They are noisy, trend-led, or so demanding that they become another thing to manage. Lunaume rejects that approach entirely.

This brand was not created to add more to life, but to refine it. Rituals that support performance without glorifying intensity. Clarity over complexity. Sustainability over extremes. Wellbeing that works inside the life you have already built, not alongside it.

Our Values

What guides everything we create

  • Close-up of a woman lying down, looking toward the camera, with a rust-orange textured garment visible on the left side.

    Integrity

    Nothing unnecessary or hidden.

    We believe in thoughtful choices, honest communication, and formulations made with nothing unnecessary.

  • A square art print featuring a textured beige background with a large blue shadow of a person holding a camera, alongside a partial abstract patterned illustration in the top-left corner.

    Intelligent Wellbeing

    Wellbeing, designed with purpose.

    We bring science and intention together to create support that feels considered, effective, and easy to integrate.

  • A close-up lifestyle shot of a person's bare feet stepping onto a patterned area rug with dramatic, warm sunlight casting shadows across the floor.

    Inner Harmony

    Support that works with your rhythm.

    Wellbeing should help you feel steady, clear, and connected within the life you are already living.

  • A woman in a white dress reclining in a wooden outdoor chair and reading a book, with trees in the background.

    Giving Back to Women

    Wellbeing giving something back.

    We create with the belief that wellbeing should give something back to the women who give so much every day.